A complete brand manual for a boutique real estate company

After over 20 years, our client Svoboda & Williams brought a rebrand that we were delighted to be a part of. The main new element is the modern, patchless typeface; the calm colour scheme underlines the tradition. It follows its typical basic colours - blue, white and gold. We have further extended the identity by adding a set of complementary colours and elements that are based on the designed font and that finish the overall impression. The flagship presentation is the rebrand of svoboda-williams.com, where the font and colour scheme play the most essential role.

The brand manual is available online on the Czech Visualbook platform, making it an easily expandable, living organism. Visualbook also makes the manual readily available as a single source of truth, eliminating the problem of traditional PDF manuals that often exist in multiple versions and become outdated on day one of their creation.