Client 
Roche

A set of brochures that won the Zlatý středník award in 2022

Můj RozceStník

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Visual identity

Rozcestník (The Roadmap) is a unique set of brochures including an annual planner for newly diagnosed multiple sclerosis patients. Its content was developed in collaboration with leading experts. It guides patients step by step through a new chapter of their lives.

Tereza Bačkorová and David Adámek from Roche prepared this great assignment for us. The illustrations, design and typesetting are by Matúš Stenko, the title Můj RozceStník, the brochure titles, the introduction and text editing are by Lucka Perlíková, the proofreading was done by Veronika Králová.

The excellent people from Papelote, who have experience in creating and designing similar projects, also collaborated with us and provided the concept of their planning boards.

A special thanks goes to all the doctors from whom we got great input for the expertise part, and especially to psychotherapist Renata Malinová who helped us look into the patient's mind and realize what challenges they face every day.

We've gotten great results with our clients
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