A cross-media campaign named “When color matters,” aimed at raising bladder cancer awareness. We were responsible for the overall creative idea, which was then applied to different formats.
Following the Roche guidelines, we wanted to give the message a little bit of a conceptual twist. We just love the key visual from our illustrator Pavel, who created all the vector illustrations for this campaign. The whole campaign package consisted of an animated infographic video with a voiceover, Roche website illustrations, copywriting, and print design.
We created a set of illustrations to display facts about the bladder, and we chose some of the most important ones for the animated infographic.
The press conference annoucing the project was held in a Student Agency “Zluty” (yellow) bus at the Prague Main Bus Terminal. All the info about the project was printed on these small cards and given to the press. As a partner of the project, Student Agency had all their drivers tested for bladder cancer, as they are a target group for the disease – they sit a lot, smoke quite often, and work in an overall unhealthy environment.