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When color matters
  • year 2017
  • client Roche
  • design bicepsdigital
  • services art direction, design, audio/video production

A cross-media campaign named “When color matters”, aiming to raise bladder cancer awareness. We were responsible for the overall creative idea, which was then applied on different formats.

Following the Roche guidelines we wanted to give the message a little bit of a conceptual twist. We just love the key visual from our illustrator Pavel who created all the vector illustrations for this campaign. The whole campaign package constisted of animated infographic video with voiceover, Roche website illustrations, copywriting and print design.


The press conference annoucing the project was held in a Student Agency “Zluty” (yellow) bus at the Prague Main Bus Terminal. All the info about the project was printed on these small cards and given to the press. As a partner of the project, Student Agency had all their drivers tested for bladder as they are a target group for such cancer – they sit a lot, smoke quite often and work in an overall unhealthy environment.